I'm driven by questions, less by answers. My favourite question is: why? 

The "why" can be uncomfortable, and that interests me.

 

I imagine, if we were given the answer as to why we were put on this planet we would sit down and do nothing.

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In any business we're in, our communication with the world always starts with this simple question: why?

It's not measurable. It's about purpose, and purpose is what makes people stand behind us. If it touches us, it's contagious. ​

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So, why am I doing this?

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The dream: I would like to witness a chain reaction in everything I do.

The purpose: I have committed myself to be a part the effort people make to improve their lives, and the lives of others, both professionally and personally. 

The target: To work with people who despise indifference. 

The relevance: Together with my experiences as a professional actor, director and a writer, and my education in international marketing and communication, I have succeed to create a unique synergy between the two fields that has broaden my work and my competence. It has proven results.